Leaving Hootsuite?

The price gap, stated carefully

Hootsuite's published entry price is $99 per user per month, billed annually — roughly $1,200 up front for one seat, and month-to-month billing costs more (their public pricing as of September 2026 — it changes, and their tier structure is reported differently by different sources, so verify on their pricing page before deciding anything). CapraBrand's paid plans start at €12/month flat (the personal Artist tier; multi-brand plans from €29) on founding pricing — first 100 subscribers keep their price for life, list prices apply from 1 March 2027 — and there is a real free plan: 1 brand, 2 connected networks, 5 posts a month, no card.

The commitment that goes with that price: price-locked for life — no acquisition ever raises it. That is about the failure mode people are actually fleeing. And because a page about leaving one tool should not quietly skip the door out of this one, the export is described further down — including what it does not contain.

What you get

• One composer, nine networks: X, LinkedIn, Bluesky, Threads, Instagram, Facebook, Discord, Mastodon, and Telegram. Scheduling included on every plan, the free one too.
• Failure honesty most schedulers lack: when a scheduled post goes out, you see the result per network, with the actual error when one fails. Full failures retry automatically; partial ones deliberately never auto-retry, because re-sending the legs that already succeeded would double-post you. A post that timed out mid-send tells you so and asks you to verify — it will not guess.
• Bluesky links that actually work: we compute Bluesky's link facets properly, so your URLs are clickable there — many tools post them as dead text.
• The brand kit around it: logo, palette, fonts, AI drafting, and a client portal from Pro (€29/month) upward — Pro, Studio and Agency. The €12 Artist tier is the personal one: one brand, all your accounts, no client portal. Hootsuite is a scheduler; this is a small brand's whole kit.

What you give up — read this half too

Hootsuite is an enterprise social suite and we are not. Moving to CapraBrand you lose:multi-step approval workflows (on Pro and above a client can approve each post from a private link before it goes out, but no step sends a post to a colleague for sign-off), team permissions beyond three simple roles (owner, editor, viewer), a unified inbox across all your networks, social listening, and ads management. Our inbox covers three networks: replies and mentions from Mastodon, Bluesky and X, pulled in every four hours or when you press Check now. You answer Mastodon and Bluesky from CapraBrand; X opens the post so you answer there. Nothing comes in from Instagram, Facebook, LinkedIn or Threads.

Our scheduler is also text-first: on scheduled sends, your saved brand image rides along only when Instagram is among the selected networks (it then also lands on Facebook and Discord, on Telegram when the post fits a 1,024-character photo caption, and on Slack as a link). X, Bluesky, Mastodon, Threads and LinkedIn post text only — no image scheduling to Bluesky or X today — and there is no thread composer. TikTok takes a video instead: a video saved in the brand's assets goes to the account's drafts, where you add the caption and publish it in the TikTok app. If a three-person social team runs your accounts through approvals, or your work lives in a unified inbox, Hootsuite (or an agency tool) is genuinely the better fit, and we would rather say so here than after you have moved.

The door out: a data export, on every plan. From Settings, the owner of a brand can download every brand they own as one JSON file — free, including on the free plan. It is data, not a design archive: image files such as your logo still download from the dashboard one at a time. Connected-account credentials are never included. Editors on a team can post for a brand but cannot export it; only the owner can.

What moving involves

There is no import to run because there is nothing to import — schedulers hold your queue, not your history. Moving is: create an account, connect your networks (about a minute each; Bluesky uses an app password from Settings → App Passwords), and rebuild whatever was still queued. For most small brands that is under half an hour, and you can run both tools in parallel until you are sure. Your Hootsuite subscription is yours to cancel on their terms — check your renewal date before it checks you.

Try it without deciding anything

Paste a website — yours or a client’s — into the free preview and watch CapraBrand draft its posts in that voice — no signup — or start on the free plan and schedule your first five posts.