AI transparency

Last updated: 16 August 2026

How CapraBrand uses AI

CapraBrand uses artificial intelligence to help you create brand assets and draft content faster. Specifically:

Text — social posts, blog drafts, brand kits, taglines, and copy rewrites are generated with Anthropic’s Claude models.
Images — logos, banners, and social images are generated with OpenAI’s image models.

You review and publish — you hold editorial responsibility

Everything the AI produces in CapraBrand is a draft you review, edit, and choose to publish. Nothing is posted to your connected accounts automatically without your action. You are the editor of anything you publish, and you are responsible for ensuring it is accurate, lawful, and appropriate for your audience and the platforms you post to.

Marking of AI-generated media

AI-generated images carry provenance information where the underlying model provides it. Where CapraBrand re-processes an image (for example, cropping a banner to a platform’s dimensions), we add a machine-readable marker indicating the image was generated with AI.

Disclosure options

Some platforms and jurisdictions ask that AI-assisted content be labelled. CapraBrand lets you switch on an optional, editable disclosure line that is appended to content you publish. This is off by default so you stay in control of how your brand communicates.

What we do not do